SUCCESS STORIES
New Idea - UFC
Digital Persona Development.
We were called out by NEW IDEA, a sports career management partner, to develop the digital persona of 5 great MMA fighters, derivated from their distinct personalities, with the object to strengthen and expand each individual's global reach.
Kickstarting it with MBTI tests, we collected and systematize all the data, to then put together their digital personas, in a holistic approach, understanding not only physical and technical characteristics, but also peraonality in depth to create the most fitting aspects for target audiences’ narratives
Finally, we carefully matched selected color palettes and graphic elements that reflected each athlete's personality and fighting style.
Futebol Card
Campaign: Transforming the Access UX at Football Stadiums in Brazil.
Combining several different tools, we created a rebranding campaign, within a personalized approach that could strengthen Futebol Card's digital presence and reach new audiences and strong partnerships.
In addition, we created story that could explain all of the company's service verticals, and technologies developed inside FC’s portfolio.
ENTRE O IRRESISTÍVEL E O INEVITÁVEL.
ENTRE O IRRESISTÍVEL E O INEVITÁVEL.
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Bergstrom
Market Analysis, Ads and Branding.
When launching a new disruptive product in an extremely competitive and conservative market, Bergstrom Brasil needed to understand the market, position itself and communicate with completely different segments and target audiences, with the aim of strengthening its digital presence and gaining a foothold prominent in the electric air conditioning sector for trucks.
Coordinating massive efforts in this digital journey, after analyzing and understanding the market, we create and direct strategic content and segmented campaigns, for 3 completely different specific audiences (transport companies, fleet owners and independent drivers)
And in just four months, Bergstrom Brasil had revenues of R$1.3 million.