SUCCESS STORIES
New Idea - UFC
Digital Persona Development.
We were called out by NEW IDEA, a sports career management partner, to develop the digital persona of 5 great MMA fighters, derivated from their distinct personalities, with the object to strengthen and expand each individual's global reach.
Kickstarting it with MBTI tests, we collected and systematize all the data, to then put together their digital personas, in a holistic approach, understanding not only physical and technical characteristics, but also peraonality in depth to create the most fitting aspects for target audiences’ narratives
Finally, we carefully matched selected color palettes and graphic elements that reflected each athlete's personality and fighting style.
Futebol Card
Campaign: Transforming the Access UX at Football Stadiums in Brazil.
Combining several different tools, we created a rebranding campaign, within a personalized approach that could strengthen Futebol Card's digital presence and reach new audiences and strong partnerships.
In addition, we created story that could explain all of the company's service verticals, and technologies developed inside FC’s portfolio.
%20(1080%20x%201080%20mm)%20(1).png)
Bergstrom
Análise de Mercado, Comunicação e Posicionamento.
Ao lançar um novo produto disruptivo num mercado extremamente competitivo e conservador, a Bergstrom Brasil precisava entender o mercado, posicionar-se e comunicar-se com segmentos e públicos-alvo, totalmente distintos, com o objetivo de fortalecer sua presença digital e conquistar uma posição de destaque no setor de ar-condicionado elétrico para caminhões.
Coordenando massivos esforços nesta jornada digital, após analisar e entender o mercado, criamos e direcionamos conteúdo estratégico e campanhas segmentadas, para 3 públicos específicos completamente distintos (transportadoras, frotistas e motoristas autônomos)
E em apenas quatro meses, a Bergstrom Brasil teve um faturamento de R$1,3 milhões.